BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)


National Culture Conference of the Netherlands 2012

21 November 2012

BRENDING has been invited by the Dutch Ministry of Education, Culture and Science to give a workshop on matching Arts, Business and Consumers. 

Three projects of BRENDING have been selected to be presented at the national culture conference of the Netherlands on 3 December 2012 in Utrecht. 

The 3 projects are:

  • ABC-matching: Connecting Arts, Business and Consumers (workshop)
A workshop in cooperation with Janne Vereijken of Culture&Business. What can the cultural sector offer on a corporate level? We showcase practical examples, present research on the perception of culture in business and explain how to develop projects that suit corporate activity.
  • Every artist is an entrepreneur
The Master in Music students of the conservatories of Tilburg and Maastricht present the festivals they are organising as part of their module 'Cultural Entrepreneurship' which is taught and developed by BRENDING. 
  • The value of creativity
BRENDING gives short taylor-made advisory sessions for players in the cultural sector on how to quantify and qualify the value of an artistic product. Focus will be on image and corporate application.

For more information, see the website (Dutch only)

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