BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)


Concert Production

The focus of the audience is on the artists on stage whilst the focus of the artists is on communicating with the audience. It’s a very intimate dialogue between a lot of people packed closely together. A great concert experience is only possible when the extensive list of tasks and responsibilities that surround such an event remains invisible to the audience. 

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