BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)


Seperate Seminars

  1. Full-time performing artist or cultural entrepreneur: Is it possible to become a successful artist without a good manager and subsidy?
  2. Strategic analysis of the music industry, taking into account politics, economy, society, technology, environment and legal issues.
  3. The six forces that drive the cultural 'market'
  4. Coming up with a strategic plan: what does it mean? what can you do? why should you do it?
  5. Defining the 4 P's:
    -Product: what do I do and for who do I do it?
    -Price: What's the value and what can I charge for it?
    -Place: Where am I, where do I want to be and where can people find me?
    -Promotion: How do I make sure that my projects are successful? How can I communicate?
  6. Theory into action: the idea is just the beginning...
  7. Operational management: PLAN - DO - CHECK - ACT!
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