BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)


Good publicity is rare

It can cost you a fortune and sometimes it doesn't even seem to have much effect. A publicity plan helps you efficiently create the chances to be seen by your targeted audiences. On the basis of your image BRENDING guides you through the jungle of choices for publicity targets and methods. The information can then be processed into a planning and a budget.

The BRENDING Consulting-sessie “PUBLICLY YOU” supports you in the creation of a publicity plan for your artistic projects, answering the following questions:

  1. Where? Determine your starting position
  2. Who? Know your target audience
  3. Why? Define your goals?
  4. What? Keep It Simple Stupid (KISS!)
  5. How? Use the appropriate communication channels
  6. How much? Keep an eye on the budget
  7. When? Build scenarios and PLAN-DO-CHECK-ACT 

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