BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)


How to minimize costs whilst maximizing income

It is of great importance for any cultural organisation to build a financial plan. BRENDING joins you in developing a financial strategy that aims to secure the continuity of your organisation and achieve growth, whilst taking into account the risk of reduced government funding. Whether you are starting up or already long established, we will support you in finding and adopting a practical model for your financial situation.

Together, we shall look for ways to minimize your expenditure through effective operational management: the aim is to be as productive as possible by knowing what activities are necessary within the organisation, who does what and whether it is done efficiently.

To maximize the income stream, we will investigate the possibilities to generate income through sponsoring, crowd funding, patronage, government and private funds, loans, shares, partnerships and of course directly generated 'own' income.

There is a difference between receiving and earning money: it's attitude.

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