BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)


Every artist is an entrepreneur

Especially for artists and cultural organisations BRENDING has created a business development model that offers enhanced insight into your activities, image and audience. BRENDING teaches you how to face the challenges encountered as an artist. 

Once you have created a firm basic structure, you’ll notice how much work can be done by yourself. Management really isn’t so difficult. It’s a matter of knowing what questions to ask yourself and how to organise your activities. Higher efficiency and productivity on the level of management will lead you towards more and better creative activity and output. 

Expensive managers become a luxury service, subsidies are a bonus.

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