BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)


Cultural partnership

In Paris, there are over 400 cultural activities per week. And then there's London, Berlin, Amsterdam, Rome, Madrid, Barcelona, New York, Beijing, LA, and many many more. We cannot expect you to know everything that is happening in the arts. But let us tell you that many top quality cultural organisations are producing magnificent events and services which are worth knowing about.

BRENDING IS A BRIDGE FOR BRANDS and positions itself between arts and business. We are matchmakers who understand the target audiences of both parties with a mission to bring them together. Think of your young captains of industry, early retirement seekers, critical board members and working forces. They all seek added value. Arts organisations offer tailor-made programmes for such segments, yet they don't always know where to find you. So let us do it for you!

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