BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)


Creativity workshops

Just be creative! You have probably heard it more than once and thought: easier said than done. But in fact, it's rather a lot of fun and extremely intriguing to discover the value of creativity. The best solutions are found by accident or whilst thinking out of the box. The challenge is how you get there.

A logical way to step out of the daily drag is by doing something completely different. That's why we have hobbies in the first place. However, at work it's worth having some fun too. Yes, during working hours. Think in parallels: what if you were the conductor of an orchestra instead of CEO? Or if your assistant was the concert master. Who in your company would make a good roadie, TV presenter, painter, comedian, architect, dancer, designer or a tour manager?

BRENDING offers creativity workshops for corporate employees and company leaders by putting them in the position of an artist, next to an artist and guided by specialist mediators. Contact us if you're curious!

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