BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)


Artistic Advertising

There is so much crap on TV nowadays. And on the radio, internet, posters, banners, flyers, in films, on buildings, pavements, people, animals, trees and so on.

Of course, you want to be visible. But why degrade your position to something that can be ignored by the click of a finger or the blink of an eye?

If you make products or offer services that are worthwhile, then treat them with the sense of pride that they deserve. Show the true value of your products by linking them to something priceless. Arts make people laugh, cry, smile, talk, fight, jump, run and have fun. Liaise with the arts by letting them do what they do best: create beauty, everywhere for anyone. We'll make sure that the right segments are being targeted!

BRENDING works out your appropriate corporate artistic strategy, creative briefs and concepts, presentations, brand image, awareness and symbolic added value.

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