BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)


There's so much you can do with Art!

Artists are creative: they come up with solutions, emotional triggers and exploitable products. They attract tourism, create turn-over for derivative business activity and manage to hold the attention of audiences for much longer than any advertiser can dream of. Creativity produces symbolic added value, which creates the possibility to mark up your product or service and increase margins.

BRENDING helps your COMPANY find the right strategic cultural partner.

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