BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)



Overview 2012

01 January 2013

A brief summary of BRENDING's activities in 2012.

2012 was a turbulent year at BRENDING, but overall it has definitely been going in the right direction. The past year we completed projects for 

  • Rabobank The Hague: moderator and advisory for The Cultural Business Case
  • Nivea Netherlands: musical entertainment programme for female press delegates for this healthcare brand
  • Culture Conference by the Dutch ministry of Education, Culture and Science: presentation of ABC-Matching research results
  • Tallinn Music Week: panel member
  • Berlin Music Week: international delegate
  • Ruigwerk Food Architecture: business plan development
  • Reisopera: marketing and buiness development strategy for the Dutch National Touring Opera
  • Music School of Twente: marketing strategy
  • New Arts Arnhem: workshops entrepreneurship for directors and students.
  • Musica Allegra: BRENDED debate
  • Festival Classique in The Hague: advisory and radio show.
Also the module cultural entrepreneurship has been launched successfully at the conservatoires of Tilburg and Maastricht. As their final project the Master students have to organise their own city festival. Lots of drama and fun whilst discovering the challenges of collaboration, communication and responsibility. 

On an artistic level Brendan enjoyed himself with:

Ongoing projects are not included in this news item. 

For more information, don't hesitate to contact us:

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