BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)


Carolijn is a highly trained viola player WITH managerial skills.

She adores traveling in South America where she learned Spanish, and recently she completed a degree in Human Resources Management. She has worked as the public relations assistant for the Nieuwe Klassiek in Rotterdam, was the orchestra manager for De Dutch Don’t Dance Division (Abdallah), and she is currently the manager of OperaDans.

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