BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)


Nikki Mulder

Architect Engineer with a passion for design and music. On the one hand she leads projects and challenges advisors, on the other she violin in asylum centres and youth prisons. It gives her a broad view on society. With music, but also with architecture, you can give people an experience they will never forget. 

She's a logistical mastermind and voluntarily supports BRENDING with advice, knowledge about architecture, production and pretty things she makes herself.

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