BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)


Always looking for a new point of view to attract new (potential) target groups for theatre groups and organizations. This is what Josine did during her studies Cultural Science and Communication Science at the University of Amsterdam. After that, she could directly put it into practice at her first employers Het Concertgebouw and marketing and communication office De MediaVilla. Based on research, common sense, creativity, humor, teamwork and perfectionism she knows to enthuse different target groups for plays, concerts and events.

Her experience in marketing and communication at cultural organizations makes her a valuable asset of BRENDING.

 “The cultural future is bright, with a future full of insight”.

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