BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)


We all want the world to be beautiful. The arts play an intricate role in this and many people are influenced by art. It only seems obvious to me that those with the ambition of doing something good can be brought together: arts, business, politics, media, technology, charity… The right people in the right place at the right time can do the impossible. At least, that’s what I believe.

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