BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)

BRENDING IS A BRIDGE FOR ARTISTIC BRANDS

It’s fun to be creative, but what use is it if you cannot put it into practice? I’ve learned to seperate creativity and structure in my mind. The latter is the basis of all success and the starting point of all my projects. Being a manager requires a subtle combination of creativity, structure and communication.

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