LECTURE ONE...

BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)

BRENDING IS A BRIDGE FOR ARTISTIC BRANDS

The value of creativity is the most undervalued commodity in Europe. In my lectures I hope to inspire young artists and cultural entrepreneurs by offering them insight into the added value of the arts. Arts and Business are definitely two different languages… but they can be translated and learned.

Er zijn geen gegevens in deze groep.